Strategic Marketing

Our dedicated marketing communications team offers strategic capabilities – either directly or through our network – that start-up companies or lean marketing departments need to succeed. Our experienced team plans and executes creative, results-driven programs designed to exceed expectations and have a positive impact on our clients’ businesses.

Here’s a brief overview:
MG Communications brings together a unique depth of knowledge and experience to provide a strategic approach for marketing your products and services. The entire marketing campaign evolves from the strategy we create with our clients. Specific elements may include:
• Market research
• Strategic marketing plans
• Pricing strategies
• Analysis and evaluation of corporate image and packaging design
• Selection of appropriate distribution channels
• Assistance with contract negotiations
• Focus groups
• Branding and positioning
• Product/service naming
• Competitive marketing intelligence
• Review of advertising venues

Marketing Process
Our clients receive the best of proven, time-honored marketing processes. These include:
• Functional strategic planning
• Print and electronic media planning
• Media placement negotiation
• Competitive analysis
• Positioning

Marketing Collateral
We develop high-impact collateral for clients, designed specifically for their market/s. Every piece of collateral is unique and designed to make recipients sit up and take notice.
Services include:
• Sales kits
• Marketing brochures
• Annual reports
• Spec sheets
• Product catalogues

Ongoing Marketing Evaluation and Implementation
As a marketing partner we offer insightful evaluation and implementation that results in a high level of success. We evaluate each component of the marketing program to ensure that it is delivering maximum impact at a reasonable cost. Our experience includes:
• Evaluation of current marketing strategies
• Development and implementation of email and direct mail campaigns
• Coordination of guest speaker programs
• Organization and planning of special events